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Although humans on the base are racially diverse, majority of main characters are White. They use offensive terms and stereotypes when talking about the Indigenous population of Pandora, and the military engages in imperialist violence. These scenes, intended to encourage racial/ethnic equality and show value of treating other groups with respect, only partially succeed because, while the Na'vi ultimately triumph, they do so only by following the guidance of outsiders. Violent human colonizers are ultimately ejected from Pandora, but film glosses over how the Na'vi environment and population have been permanently damaged by even well-meaning human scientists and allies. Main character Jake has a visible disability: He uses a wheelchair and is initially teased and treated as an inconvenience. But he easily moves around the base in his wheelchair and asserts control over himself when others try to touch or move him without his consent. Women and female Na'vi characters are important in the story, hold prominent social roles such as scientists and spiritual leaders. No body size diversity. All romantic relationships are between male and female Na'vi.

Characters (supporting and extras) die due to explosions, bullet wounds, arrows (some treated with toxins), precipitous falls, asphyxiation. Several intense scenes involving frightening Pandoran animals and plants, as well as tension between Jake's rogue group of pro-Na'vi humans and the rest of the humans sent to Pandora.

Many longing looks between Jake's avatar and Neytiri, which eventually leads to kissing and a marital "mating" ritual (kissing and touching are seen on screen). Na'vi clothing makes parts of their humanoid bodies visible. ​​Jake and Neytir's relationship is briefly referred to as "getting tail."

The word "s--t" is used several times. Language also includes "bulls--t," "bitch," "goddamn," "piss," limp-d--ked," "hell," "oh my God," "ass," and insults like "stupid," "ignorant," etc. Degrading language is used to describe disabled people, such as "cripple." Slurs such as "savages," "roaches," and "blue monkeys" are used to describe the Na'vi.

Sigourney Weaver's character, Grace, smokes cigarettes and somewhat glamorizes the activity.