Parents' Guide to

Bailey Sarian

By Emily Vedric, Common Sense Media Reviewer

age 16+

Makeup pro talks true crime & dark history; mature content.

Bailey Sarian YouTube: Poster Image

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The appeal of this viral channel lies in its captivating and casual true crime storytelling as well as the mesmerizing makeup transformations on Murder, Mysteries & Makeup, casting a wider net for viewer interest. Bailey Sarian's content could hold strong as either a true crime vlog or a makeup channel, but the combination made it the first of its kind and pioneer of a new genre. Watching Bailey Sarian feels like getting ready with a foul-mouthed friend or older sister who tells a good story as they expertly apply their makeup in the mirror. She has a bubbly and charismatic personality, and keeps audiences hooked with her humorous bits, and catch phrases like "Nay, Nay, I say" and "Suspish". Sarian has received a generally positive response from her community as evidenced by comments on the channel. Sarian loses momentum in the delivery of the Dark History series with an apparently scripted narrative, content that gets lost and side-tracked by forced humor, and the frequent interruption of in-video sponsorship ads.

Sarian has stated that her intentions are never to disrespect the victims of the true crime stories she investigates and shares, however, the trend of true crime vlogging and podcasting has received public criticism for sensationalizing crime, glorifying violence, being insensitive by entertaining the masses and profiting from the suffering and exploitation of the victims and their families. Still, Sarian (through personal face-to-camera angles) creates a more connected, humanized, and empathetic approach to online vlogging by showing curiosity, moments of reflection, and reactions to the often disturbing events she delivers. Graphic descriptions, foul language, and violent and sexual content may strongly impact viewers making the channel more suitable for mature teens and adult audiences.

YouTube Details

  • Genre: Lifestyle
  • Last updated: August 9, 2023

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